The coronavirus pandemic has drastically changed the way consumers shop, and marketers are paying attention. Stores will need to alter the way they operate, in both the physical and online realms, in order to restore consumer confidence, retail experts say. A recent report from Big Red Rooster, a brand experience firm owned by real estate company JLL, found that 94 percent of consumers expect some or significant change from physical stores as a result of COVID-19.
Join Ad Age on July 8 for a virtual conference dedicated to what’s ahead for retail.
Hear from Patrick McLean, senior VP and chief marketing officer of Walgreens, about how the chain has become more than a pharmacy and how the pandemic has accelerated a digital evolution already underway.
Miche Dwenger, VP of e-commerce experience at Dick’s Sporting Goods, and Dever Thomas, associate partner at Work & Co, will discuss how brands can adapt to the rapidly changing e-commerce landscape. Indeed, half of consumers expect to be buying online for pick-up in store and practicing social distancing in retail environments for at least a year, according to the Big Red Rooster report.