Kellogg's bets 'Jurassic' fans are, er, hungry for content

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Limited-edition Kellogg's Frosted Flakes box
Limited-edition Kellogg's Frosted Flakes box Credit: Kellogg's

Just how many "Jurassic World: Fallen Kingdom" super fans with discretionary funds are out there? Kellogg's is about to find out.

The marketer is selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies days ahead of the June 22 release of the likely blockbuster. No, the cereal and cookies aren't dino-shaped. Instead, each box has a screen inside that plays more than five minutes of apparently "explosive content" (that's Kellogg's wording, not ours).

All for the bargain price of $24.99.

Here's a sneak peek at what $24.99 buys.

Depending on how quickly the products ship (this version is sold exclusively via Amazon), super fans should get their insider taste of the film before it hits theaters.

Limited-edition Keebler Fudge Stripes box
Limited-edition Keebler Fudge Stripes box Credit: Kellogg's

Kellogg has other tie-ins with Universal Pictures for the latest "Jurassic World" flick. Some packaging features limited-time promotional packaging (what the marketer dubs a "prehistoric makeover"). Lots of Kellogg's and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks (apparently a thing), offer chances to win two tickets to "Jurassic World." Movie-themed popsicle molds in select cereal packages and licensed products are among other parts of the push.

Kellogg's isn't the only food maker tying itself to "Jurassic World."

Jurassic Doritos
Jurassic Doritos Credit: Doritos

Doritos has been giving away some limited-edition Jurassic Doritos. They are one-foot Nacho Cheese chips it says are "infused with dinosaur DNA." Each oversized chip hatches from a special dinosaur egg shipped in a padded "Jurassic World: Fallen Kingdom" crate. There's also an online auction for one chip, and the current top bid exceeds $12,000. (Yes, really.) Auction proceeds are set to go to the American Red Cross to help those affected by the eruption of Hawaii's Kilauea volcano (some "Jurassic World" scenes are filmed in Hawaii).

No word yet on any food tie-ins to "Ant-Man and the Wasp," out July 6. Come on, marketers. You've got a few weeks to pull that off.

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