L'Oreal USA is bringing in Colgate-Palmolive Co.'s top global media executive as its media chief in the first shakeup since Marie Gulin succeeded Marc Speichert as U.S. chief marketing officer in May.
L'Oreal Names Colgate Executive to Lead U.S. Media
Nadine McHugh, VP-global integrated media communications at Colgate, is assuming duties held by longtime L'Oreal USA Senior VP-Media Investments Vikki Schartzman, effective Oct. 27. Ms. McHugh's title will be senior VP of omni-media for the L'Oreal USA CMO group, the company said.
Ms. Schwartzman, after 14 years in the top U.S. media role at L'Oreal, will become special adviser to Frederic Roze, president of L'Oreal Americas, "working on special projects within the media and publishing space," the company said in a statement.
Colgate declined to comment; Ms. Schwartzman referred an inquiry for comment to L'Oreal corporate communications.
This is a big move up for Ms. McHugh. L'Oreal was the seventh-largest U.S. advertiser last year, according to the Advertising Age DataCenter, with $2.3 billion in total spending and $1.6 billion in measured media, per Kantar Media. Colgate had total spending of $422 million in the U.S. and measured spending of $196 million, though around two-thirds of its business is outside the U.S.
Ms. McHugh has been with Colgate since 2011, following a 20-year career at WPP agencies, most recently at Group M. There, she led the Unilever account at Mindshare and helped develop a training program for that agency and sibling Maxus. At Colgate, she worked with WPP agencies, which during her watch were merged into the Colgate-specific Red Fuse, combining people from Y&R, Wunderman, VML, MEC and GHG.
L'Oreal, by contrast, has almost no WPP agencies on its sprawling global roster, with most of its work handled by such Interpublic shops as McCann Worldgroup and UM, as well as Publicis Groupe agencies, led by Publicis Worldwide.
Mr. Speichert, who left in May for a sales position at Google, also came to L'Oreal after a career at Colgate.