Brand Marketing

LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

Lebron James Sprite commercial which aired during the holidays. (Sprite; The Coca-Cola Company)
ES
By:
E.J. Schultz
January 15, 2021 11:35 PM

Featured Stories

Tech Power List
Introducing Ad Age’s Tech Power List 2025
Tech Power List

The 2025 Ad Age Tech Power List showcases 20 leaders in the ever-changing advertising, media and entertainment landscape.

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By:
Garett Sloane
Introducing Ad Age’s Tech Power List 2025
Food & Beverage
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Food & Beverage
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By:
Jon Springer
How Coca-Cola interns started Sprite + Tea, a new TikTok-friendly variety
Creative Agencies
Inside JB Smoove’s new comedy-focused creative agency
Creative Agencies
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By:
Ewan Larkin
Inside JB Smoove’s new comedy-focused creative agency
Meta
How Meta’s new AI app could bring advertising to highly personalized chatbots
Meta
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By:
Asa Hiken
How Meta’s new AI app could bring advertising to highly personalized chatbots