The Lowdown is Ad Age's weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.
Some marketing execs are having a hard time dealing with Donald Trump's win. And this won't make them feel any better: In 2017, at least 30% of CEOs will fire their CMO's for "not mustering the blended skill set they need personally to pull off digital business transformation," according to a recent report from Forrester Research. The report cautions CMOs to "develop their art and science acumen to survive." Because, the report states, companies "with analytic-focused CMOs underperform, while marketers with both analytic and creative skills helm the strongest companies." The report referenced American Eagle Outfitters, Gap, Macy's and Nieman Marcus as companies that "have already reset with new marketing officers who combine digital fluency and business acument."
Onto a lighter topic, like beer: Miller High Life -- which has long marketed itself as the "Champagne of Beers" -- is going to look a lot more like actual champagne this holiday season, at least in Chicago. The brew will be packaged in limited-edition champagne bottles sold throughout Chicago starting in mid-November. The brew was launched on Dec. 30 1903, "so New Year's celebrations have been part of its reality from the start," according to a brand spokesman.
More from the beer beat: It used to be that craft brewers resisted putting beer in cans. That began to change a few years ago, and now one of the lone holdouts is saying, yes we can. Dogfish Head this week announced that it is adding cans to its lineup, starting with its 60 Minute IPA, which will be available in cans throughout the mid-Atlantic region this month. "Early on in the craft brewing renaissance I was underwhelmed with the canning technology for craft beer," Dogfish founder and president Sam Calagione said in a blog post on the brewer's website. "But times have changed, equipment has evolved, and we've designed a beautiful, state-of-the-art Krones can line that delivers the quality and consistency our consumers have come to expect from our beer."
From beer to pizza: Pizza Hut brought back its holiday-themed Triple
As an attorney (on leave) for Procter & Gamble Co., Aftab Pureval likely knows a thing or two both about TV advertising and trademarks. So the appearance of something that looked like the Aflac Duck and quacked like the Aflac Duck, and which appeared in his ads for his recent campaign for Hamilton County (Ohio) Clerk of Courts, certainly was NOT the Aflac duck. The duck ads helped Mr. Pureval, a Democratic challenger, beat Tracey Winkler, the Republican incumbent, on Tuesday.
Finally, some personnel moves:
Sandwich chain Schlotzsky's named Claire Quinn its new vice president, global marketing. Monte Jump had been named to the same role in August 2015 and it was not immediately clear when he left Schlotzsky's. The chain said Ms. Quinn was most recently a principal at Capre Group, a sales and marketing consulting firm. She began her career in brand management at General Mills and later spent 18 years at Coca-Cola Co, Schlotzsky's said.
Retailer New York & Co. Inc. has appointed Michelle Pearlman exec VP-ecommerce, and chief marketing officer, effective Nov. 7. A veteran of retail marketing, Ms. Pearlman formerly worked at Sears Holding Corp. and Ann Taylor Inc. At New York & Co., a 483-unit chain, she will focus on better integrating the brand's omnichannel strategy and broadening the company into a full lifestyle brand beyond apparel. Last year, New York & Co. spent $2.3 million on measured media in the U.S., according to Kantar Media.
Contributing: E.J. Schultz, Jessica Wohl, Adrianne Pasquarelli, Jack Neff