Another sign of bygones going by: The album is available on
Walmart.com from a third-party seller. Said a Walmart spokeswoman:
"When it comes to business decisions, every day is a winding road
and we've enjoyed many opportunities to work with Sheryl Crow over
the last 20 years. We look forward to her entertaining our
associates because during our Shareholders' concerts all they want
to do is have some fun."
Michael Phelps dives all in for Huggies
Even for the world's greatest swimmer, endorsement deals start
drying up a year after the Olympics. But thanks to birth of his
little swimmer, baby Boomer, Michael Phelps is adding Huggies
Little Swimmers to a list that includes Intel, Under Armour and
800razors. Here, he and family turn up in a faux press conference
to announce the deal from Ogilvy & Mather, Chicago. We're guessing
faux, given the applause, but, hey, Donald Trump has engineered
some applause at his announcements too.
What would Mrs. Brady say?
Conagra Brands is selling the Wesson oil brand to The J.M.
Smucker Co. in a deal valued at about $285 million as the food
marketer keeps tinkering with its portfolio to remodel itself into
a house of brands. Conagra referred to Wesson, which it acquired in
its 1990 purchase of Beatrice Co., as "an iconic edible oil."
Conagra will keep making Wesson products and provide other services
during a transition period for up to one year after the deal
closes. The sale reminds us here at Marketer's Brief of Florence
Henderson, who served as Wesson's pitchwoman from the mid-1970s
through the mid-1990s.
Donut vs. Doughnut
Which spelling entices potential purchasers: donut or doughnut?
Just in time for National Donut Day (June 2), Yes Lifecycle
Marketing has the answer, at least when it comes to which works
better in email subject lines. It's a close call. Emails sent with
"donut" in the subject line in the week around last year's National
Donut Day held an average open rate of 9.73%. Those with "doughnut"
prevailed with an open rate of 10.82%.
Fidget spinners: retail's rescuer or mom's
The toy du-jour, fidget spinners, could be spinning gold for
retailers, Rumplestiltskin-style. On Tuesday, an analyst from
Barclays increased her sales forecast for teen chain Five Below,
citing spinners as a meaningful trend that is expected to
positively impact the store's first-quarter sales. "Spinners may be
a much larger phenomenon than the Rainbow Loom, Shopkins, or
slime," wrote the analyst. But not everyone is loving the
low-priced gadgets -- check out what JP Morgan Chase CMO Kristin
Lemkau has to say ...
Tweet of the Week
Number You Need to Know
20% -- the year-to-date decline in golf equipment sales
according to NPD Group, showing that Tiger Woods DUI is not the
game's only problem.