Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]
Bob Dylan has a new whiskey brand—but he's gotta defend the brand name in court. More on that below, along with details on Oprah's latest Kraft Heinz collaboration and what major U.S. beer brand is now bigger in China than it is in America. Also, find out how major cosmetics brands are having a hard time keeping up with the Kardashians. But first, some trademark news that might make you L.O.L.
The 411 on P&G
If you thought all those texting acronyms couldn't be yanked out of the digital commons and trademarked, forget that. Procter & Gamble Co. has filed for trademarks on household and personal-care use of LOL, WTF, NBD and FML. FWIW, there's no indication products bearing those names exist yet, and P&G doesn't have trademark approval. The U.S. Patent and Trademark Office has sought clarifications from P&G, which has until January to respond.