Marty McFly Is Due Here Soon -- So Is 'Pepsi Perfect'

Soda Brand Sells 'Back to Future' Soda in Limited Quantities

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Back to the Future's Marty McFly is scheduled to arrive here -- in the future -- on Oct. 21. And that can only mean one thing: Brands with any kind of connection to the 1980s film franchise are going to take advantage of it.

One of first brands out of the gates is Pepsi, which today announced the arrival of "Pepsi Perfect," the soda that Mr. McFly ordered in the second film in the trilogy. The soda will be sold online in very limited quantities. Only 6,500 16.9 oz bottles in collectible cases are being made available, and they aren't cheap: Each one sells for $20.15. Get it?

As for the liquid itself, there is nothing terribly special about it. It is described as Pepsi made with real sugar.

"The Back to the Future trilogy was as big a moment in pop culture history then as it is now, 30 years later," Lou Arbetter, senior director of marketing for PepsiCo, said in a statement. "We are excited to be part of this moment and to bring fans something only Pepsi could deliver -- and there's no need to wait -- the future is now!"

Pepsi created a video ad for the soda (above) by Davie Brown Entertainment. The ad aired once this past weekend on TV during the Cartoon Network's "Adult Swim." It will only run once more on TV on Oct. 7 during "The Late Show with Stephen Colbert," according to a spokeswoman.

Pepsi also plans to give away Pepsi Perfect bottles at New York Comic Con to the first 200 fans who stop by the Pepsi Perfect Booth each day dressed as Mr. McFly.

Toyota, whose truck was featured in the first "Back to the Future" movie, is also expected to parlay that appearance into upcoming marketing, although details have not yet been announced.

Nike got a jump on the 2015 Back to the Future nostalgia frenzy back in 2011 when it released limited-edition Nike MAG sneakers, which are modeled on the shoes Mr. McFly wore in 2015. An accompanying ad starred Christopher Lloyd reprising his role as Dr. Emmett Brown.

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