MasterCard's search process for a new chief marketing officer has culminated with the appointment of Raja Rajamannar. Effective next month, the exec will step in to succeed Alfredo Gangotena, who is retiring from the company.
Mr. Gangotena had been CMO for over three years and worked at MasterCard for nine years. When he officially joins on Sept. 9, Mr. Rajamannar will take the reins from Tim Murphy, chief product officer, who was overseeing marketing duties on an interim basis.
Mr. Rajamannar's role means that he'll be responsible for MasterCard's advertising, sponsorships, promotions, research, insights and digital and consumer marketing initiatives. He will be based out of Purchase, N.Y.
Most recently, he spent time in senior roles at two managed health care companies, WellPoint and Humama. But the most relevant bit on his resume is a 15-year stretch at Citigroup, during which time he served as global CMO of the bank's cards and payments business. He was credited with transforming the company's credit-card business model and strategies.
"Raja brings a unique blend of global experience and expertise to MasterCard, and I am pleased to announce his appointment as Chief Marketing Officer," said Gary Flood, Mastercard's president of global products and solutions said in a statement. "Raja's extensive background in the payments industry, his proven global marketing expertise, and his rich international experience make him the ideal person to continue to drive our brand's growth and momentum."
Having a track record of working in global markets has always been important to MasterCard when it comes to its CMO post. Mr. Gangotena was born in Germany and raised in Latin America. During his career, he has lived on four continents and marketed a myriad of products globally, from diapers to Disneyland France.
In Mr. Rajamannar's case, he spent time as head of credit cards for Citi's Europe, Middle East and Africa (EMEA) region and prior to Citigroup held various senior marketing roles at Unilever in India.