McDonald's is testing a new cleaner-label version of its Chicken McNuggets it hopes to expand nationwide in time for the 2016 Summer Olympics.
The test, which launched in early March in about 140 McDonald's restaurants in southwest Washington state and metropolitan Portland, Ore., features a revamped nugget made with what the chain says is a "simpler recipe" that does away with artificial preservatives. The new recipe contains ingredients McDonald's says are more recognizable to consumers, such as lemon juice solids and rice starch.
McDonald's declined to provide the full list of ingredients for the overhauled McNuggets. The current recipe listed on the McDonald's website contains 32 individual ingredients, a figure that includes the oil in which the product is fried.
The company is positioning its new and improved Happy Meal main course as family friendly, saying they "are made with a simpler recipe that parents can feel good about while keeping the same great taste they know and love." A Portland franchisee's Facebook page features imaging to support that theme, with pictures of smiling children and a child feeding a nugget to an adult.
Worth noting, in an Australian spot last week set to the Meatloaf classic "Anything for Love" a Dad turns down his daughter's chicken nugget in favor a chicken sandwich with "new grown-up" and presumably healthier ingredients.