McDonald’s has chopped 25 seconds off the U.S. drive-thru time during the coronavirus pandemic as it has been operating with a limited menu to help simplify operations.
The massive improvement at the drive-thru, where McDonald’s does the majority of its U.S. business, should serve the Golden Arches well as more people begin returning to restaurants. The world’s largest restaurant chain doesn’t plan to stick with the current slimmed-down menu, CEO Chris Kempczinski said during an investor presentation on Tuesday. Cutting items, such as all-day breakfast, helped speed up operations during the crisis.
McDonald’s is unlikely to keep the menu as it is now or to go back to the pre-COVID-19 menu, he said.
Kempczinski didn’t outline specific items that might return to the menu. But plans for a new chicken product and breakfast baked goods were paused during the pandemic, and now the U.S. team has to figure out when it makes sense to add those to the lineup. McDonald’s is also still working on a loyalty program, but knows that whatever it puts in place can’t impede the speed of the drive-thrus, he said.
McDonald’s has been relying on its drive-thru lanes, as well as delivery, to satisfy demand during the pandemic. Now, as McDonald’s locations begin to reopen their dining rooms, business is expected to get an incremental bump.