McDonald’s is setting diversity and inclusion goals, and forming a pact with the Mayo Clinic related to its COVID-19 safety and sanitization efforts, as the chain tries to stand out as a leader within the racial justice movement and a standard bearer during the global coronavirus pandemic.
The plans were shared in a nearly one-hour video distributed by McDonald’s this week to employees, franchisees and suppliers. McDonald’s outlined measures that it plans to take including efforts to recruit diverse franchisees, as well as auditing its advertising to check that it reflects “the needs of customers.” The world’s largest restaurant company did not lay out specific targets for hiring or other actions, but said it would provide updates in the future.
McDonald’s CEO Chris Kempczinski and others were set to discuss the chain’s values and strategy in April at its biannual worldwide convention, which was called off due to the coronavirus pandemic. Instead, he and others tried to replicate some aspects of the event as a bit of a virtual worldwide gathering by distributing a pre-recorded video that addressed the matters that have become more prevalent since that time.
McDonald’s has started to become more outspoken about racial justice, yet there have been people who allege racial discrimination within the organization. And during the pandemic, some staffers at certain McDonald’s restaurants said its safety measures weren’t strong enough.