Bank of America’s biggest advocate for brand safety in media has left the banking giant. Lou Paskalis, who had been senior VP, of customer engagement and media planning, exited his role earlier this spring, a Bank of America spokeswoman confirmed today. He had been with the Charlotte, N.C.-based bank since 2013; before that, Paskalis spent time at American Express.
One of media’s most outspoken executives, Paskalis often publicly argued for the need to align a brand’s digital advertising with appropriate media. He began building Bank of America’s brand safety team two years ago with the hire of the bank’s first chief brand safety officer, a role that expanded into a full division.