Mondelez Promotes Dana Anderson to CMO

Replaces Former Top Marketer Mary Beth West

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Dana Anderson
Dana Anderson Credit: Pete Kolonia

Dana Anderson will take over as senior VP and chief marketing officer at Mondelez International, the global snacks and candy giant announced Thursday.

The promotion comes nearly two months after the company said Mary Beth West, VP-chief category and marketing officer, was leaving Mondelez, whose brands include Oreo, Trident and Cadbury. Her departure came as part of a C-suite reorganization that included a promotion of Mark Clouse, former North American president, to a newly created role of chief growth officer. His responsibilities include oversight of corporate strategy, global marketing, sales and research and development, the company said at the time.

Ms. Anderson, 60, formerly the company's senior-VP marketing strategy and communications, in her new role will "be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for agency relations, brand equity, brand strategy, marketing capabilities, media and digital," Mondelez said in a statement.

"Dana is the ideal leader to be our new chief marketing officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways," Mr. Clouse said in a statement. "Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies."

A 25-year advertising veteran, Ms Anderson joined Kraft Foods in 2009 and moved to Mondelez in 2012 after the company was created when Kraft split into two companies. Prior to joining Kraft, she worked at several ad agencies, including serving as president and CEO at DDB Chicago.

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