"Mr. Robot" is coming to a store near you. Beginning Monday, the popular TV show, which airs on USA Network, will sponsor a "disrupt"-themed installation at Story, the five-year-old concept shop based in Manhattan that earns the bulk of its revenue from sponsorships.
Complete with a socially-powered vending machine and a hackable ATM doling out $50 to skilled techies, the themed shop will run from June 6 to July 24, in time for the cyber-crime thriller's second season premiere on July 13. The store will feature curated merchandise from startup brands like menswear company JackThreads and outerwear seller the Arrivals, in addition to product picks from editors at Circuit Breaker, a new blog from the Verge.
"It's the first time we've taken an entertainment property, a show and brought it to life in a physical format," said Rachel Shechtman, the founder of Story. "We're creating a living conversation around disruption with 'Mr. Robot' and USA at the center of it."