NFL Themes Are Starting to Take Over the Airwaves: It's Last Night's New Commercials

Plus, the Five Most Digitally Engaging Spots Right Now

Published on .

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Walmart, BMW and JP Wiser's Rye rally around game-day ahead of next week's NFL regular-season opener with ads that show fans coming together in bars, backyards and en-route to the game. Meanwhile, Android takes us around the world, connecting people from different cultures through the Google Translate app, which the ad says interprets more than 100 billion words each a day.

Today's TV Ad Highlights
Powered by
New Releases
Top new ads recently aired on national TV
Android: 100 Billion Words Android: 100 Billion Words
Network: FOX
Show: Brooklyn Nine-Nine
Primetime Airing: Sep. 1, 9:22 pm ET
BMW: Superstition BMW: Superstition
Network: Golf
Show: Golf's Greatest Rounds
Primetime Airing: Sep. 1, 9:11 pm ET
Walmart: Gameday Party Walmart: Gameday Party
Network: NBC
Show: America's Got Talent
Primetime Airing: Sep. 1, 9:31 pm ET
JP Wiser's: Playbook JP Wiser's: Playbook
Network: ESPN
Show: SportsCenter
Airing Date: Sep. 1, 5:26 am ET
Kayak: Breakup Kayak: Breakup
Network: NBC
Show: The Tonight Show Starring Jimmy Fallon
Airing Date: Sep. 1, 12:00 am ET
Most Engaging
Top ads by SpotShare for the past 7 days
Xbox: NFL on Xbox: Professor of Game Day Evolution Xbox: NFL on Xbox: Professor of Game Day Evolution
Online Views: 652,104
Social Actions: 55,373
SpotShare: 4.10%
Truth: It's a Trap Truth: It's a Trap
Online Views: 720,157
Social Actions: 17,496
SpotShare: 1.53% Racial Inequality Racial Inequality
Online Views: 198,841
Social Actions: 12,026
SpotShare: 0.92%
KFC: The Real Colonel Sanders KFC: The Real Colonel Sanders
Online Views: 517,468
Social Actions: 689
SpotShare: 0.30%
Amazon: Dog in Cast Amazon: Dog in Cast
Online Views: 29,532
Social Actions: 3,607
SpotShare: 0.27%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

Most Popular