While Amy Poehler scrambles to roast beets, wash dishes and prepare the gravy before a Friendsgiving celebration in a new NBC spot, Nick Offerman's priorities lie elsewhere: In perfecting his "pinecone critter."
The new campaign — set to kick off Thursday during the Macy's Thanksgiving
The Thanksgiving-themed spot will be one of five that will debut during the parade broadcast, created by NBC's Creative Partnerships team.
The duo calls on the Google Home in one spot to check on their agendas (Poehler's is hectic with dinner preparations; Offerman's consists only of making his pinecone creation).
"All of them are kind of on the same theme, which is basically sitting down with your family and friends, and multiple generations all sitting in the same room watching the parade -- and the Google Home is playing a part in their day, answering questions for them as well as settling disputes," says Mark Marshall, executive VP of entertainment advertising sales at NBCUniversal.
The campaign will also include an "anthem" spot that will feature NBC properties including "Chicago Fire", "Will & Grace," "Great News," NBC Sports and "The Voice." Google Home plays a role that spot, as will Jennifer Hudson singing "O Christmas Tree." The anthem ad is set to break on Nov. 28.
Google Home faces tough competition against Amazon's competing Echo this holiday shopping season. An October report from Strategy Analytics estimated 68 percent of smart speakers sold this year would run on Amazon's Alexa platform, with just over 20 percent of speakers sold running on Google's system.