Procter & Gamble Co.has bumped up Craig Buchholz to the new role of chief communications officer as part of a reorganization that also combines brand and corporate communications duties, and elevates other executives to vice president.
Buchholz will still report to Chief Brand Officer Marc Pritchard in the new role, one that hasn't existed since Christopher Hassall left the company in 2012. Buchholz, a Merck alum, is the rare P&Ger brought in at the vice president level from the outside. His move up is a sign outsiders can survive and thrive at a time when the company is under pressure from new board member Nelson Peltz to do more outside hiring. Buchholz will also oversee global health care communications directly.
The changes also happen to come after the communications group fought what was an ultimately unsuccessful proxy battle to keep Peltz off the board.
Kelly Vanasse, VP of communications for global beauty, grooming and scientific communications, will also oversee influencer communications and marketing company-wide. Vanasse had previously been VP of communications for P&G business units as Buchholz, hired in 2014, led corporate communications.
P&G veteran Damon Jones will become VP-communications, a move up from director. And he'll lead communications for global family care and P&G Ventures.
Nadia Viva also moves up from director to VP-communications, overseeing global baby, feminine, fabric and home care.
P&G announced the changes during Cannes on Wednesday.
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CORRECTION: An earlier version of this article Correction: An earlier version of the story said Buchholz was an Eli Lilly alum; Vanasse was reported to be working under Buchholz; that Jones would have the same duties as Bucholz did in his former position; and that the announcement was made at Cannes.