Pace's Subway Exit Leaves ANA Pondering Who Will Be Chair

This Makes Second ANA Chair Since 2011 to Leave Marketing Day Job During Term

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Tony Pace's departure as chief marketing officer of Subway also leaves the Association of National Advertisers looking at who should be chairman, a post generally filled by a sitting marketing executive.

Tony Pace
Tony Pace

Advertising Age reported earlier today that Mr. Pace will be leaving Subway to launch a consultancy, Cerebral Graffiti. The move comes less than a year since Mr. Pace assumed the ANA chairmanship, a post generally held for two years.

"Tony will stay on as chair for an interim period," ANA President Bob Liodice said in an e-mail. How long that period will be and who will succeed him remains to be determined, Mr. Liodice said. "We don't get too hung up on the structure, since much of policy is conducted through our Executive Committee. So it should work pretty seamlessly."

Mr. Liodice noted that the scenario has played out before, with former Hewlett-Packard VP-Corporate Marketing Gary Elliott leaving that post during his tenure as ANA chairman in 2011, "so it's not a really big deal."

Procter & Gamble Co. Global Brand Officer Marc Pritchard is ANA vice chairman, a post he assumed last year, succeeding Mr. Pace in that post.

The leadership change comes amid continued growth for the ANA, which holds its biggest annual event, The Masters of Marketing Conference in October for the first time since its mergers with the Business Marketing Association and the Brand Activation Association. The conference will be moving to a bigger space – the Orlando World Center Marriott – to accommodate what will likely be the latest in a series of record crowds.

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