Mr. Bradham ran a drug store in New Bern, N.C., where he created
a beverage called "Brad's Drink" in 1893 that was made from sugar,
water, caramel, lemon oil, nutmeg, and other natural additives,
according to pepsistore.com, which is
an online store affiliated with the "Birthplace of Pepsi."
The birthplace site is in New Bern and is owned and operated by
the Minges Bottling Group of North Carolina. "Brad's Drink" was
renamed Pepsi-Cola in 1898.
Carolina History Project gives this account of the history of
The druggist invented the beverage not only to keep patrons but
also to improve their health. Wanting to have a soft drink without
the narcotics so frequently used in others, Bradham experimented
with various combinations of juices, spices, and syrups. His
customers most liked his vanilla, rare oils, and kola nut
extract-combination. Bradham believed this particular product aided
digestion and had no harmful effects (then it had no caffeine). The
formula was soon nicknamed "Brad's Drink."
The launch of 1893 comes as Pepsi and other soda marketers deal
with a long-term decline in soda consumption. Speaking last year
about the Caleb's launch, PepsiCo CEO
Indra Nooyi said "people still love the cola taste -- it's just
lost some of its cool factor and I think products like Caleb's are
bringing back some of the cool factor."
PepsiCo also recently confirmed a new line of craft sodas called
"Stubborn Soda" that will be sold at fountains at select