PepsiCo, BBH Behind Film Promoting White House Women's Event

Star-Studded Video Promotes United State of Women Summit

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PepsiCo's new content studio and BBH Los Angeles are helping First Lady Michelle Obama plug a women's conference on June 14 with a new celebrity-filled video released today. The first-ever United State of Women Summit in Washington, D.C. is organized by the White House Council on Women and Girls. The event will tackle issues including equality, economic empowerment, education, health and violence against women.

PepsiCo's content studio, called the Creators League, teamed with BBH to create the promotional video. It includes appearances by Mrs. Obama, Oprah Winfrey, Meryl Streep, Kerry Washington, Tina Fey and Laverne Cox. Also appearing are PepsiCo CEO Indra Nooyi and entertainment industry power player Shonda Rhimes.

BBH's involvement came via the Creative Alliance, which is overseen by a group called Civic Nation that brings creative, tech and communication agencies together for public awareness campaigns. Other agencies contributing include RPM Group and W&W.

PepsiCo's role is an example of how it is using its new studio to create content that is sometimes far removed from the business of selling soda and snacks. The 4,000-square-foot content creation studio in SoHo includes a multiuse recording studio, five editing and production bays, and a theater-style screening room with 10 oversized leather chairs. Ms. Streep was among the stars who recently visited the studio to shoot portions of the new video.

As part of the conference, organizers are encouraging people to take a pledge to join the movement by using this interactive tool.

Mrs. Obama today posted the video on her Twitter and Instagram accounts:

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