PepsiCo is looking for outside help for its internal agency, the Creators League. The food and beverage giant in recent months has been reaching out to external partners about taking some oversight, or even investing in, the in-house content creations studio, according to people familiar with the matter.
Options include forming a partnership that could include a significant financial investment from the outside. Organizations that PepsiCo has targeted include ad agencies and production companies, according to people familiar with the matter. It's unclear whether PepsiCo is eyeing an outright sale of the studio, or looking to partner in some other way.
PepsiCo declined to comment.