Reality Check: Don't Drink the Marketing Kool-Aid

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Sometimes marketers need a reality check -- especially when it comes to all that jargon they use.

Yes, marketing is a complicated process, but why make it even more so with all that dense language that could really be put more simply? Here, Ad Age Deputy Editor Judy Pollack takes a look at some of the over-the-top terms we hear every day.

What marketing terms drive you crazy? Let us know in the comments below.

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