Review Tide Cleaners, get $5 off
Tide Cleaners, which recently began a national rollout of its laundry service, would like customers to review it so much that it’s offering a $5 discount if they do. A Procter & Gamble Co. spokeswoman says, “Our team works hard to make sure people have a positive experience with Tide Cleaners, but participating consumers received the discount regardless of the review content.” So the brand isn’t just buying positive reviews. Trouble is, review sites like Yelp, where the reviews were directed, frown on providing incentives for reviews of any kind.
Eric Ryan, who’s helped launch such brands as Method home and personal care and Olly vitamins, is taking on a new aisle – first aid. Welly, his new brand, takes on mainly Johnson & Johnson’s Band-Aid alongside a host of smaller players, with premium bandages, first-aid tools and ointments “designed to turn everyday bandages into badges of honor.” The brand features the design savvy that’s been a hallmark of Ryan’s prior brands along with playful, recyclable packaging geared toward millennial and Gen X consumers.
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Unilever’s Schmidt’s Naturals is getting into hemp with a line-up of hemp-oil deodorants coming in September, to be followed by a separate range of CBD products – assuming regulations for the latter have been clarified by then, MarketWatch reports. The CBD-infused products are antibacterial to help fight odor, plus soothing to prevent irritation.