Assessing the ups and downs of the past week.
It took 23 years, but Pepsi finally capitalized on Notorious B.I.G.’s freestyle rap about his love for the soda. The brand remastered the previously unreleased track—which includes lyrics like “other sodas taste the worst … nothing can beat the p-e-p-s-i, yes I drink it constantly”—and paired it with an animated ad. The move, timed to coincide with the late rapper’s induction into the Rock & Roll Hall of Fame—got plenty of pickup in outlets that accurately hit the brand’s intended target, including pop culture sites like Hypebeast.
Pornhub can thank Toobin for getting its 'Wank-from-home PSA’ ad back in the news. Our original post on the spot, which originally published way back in May, was among the top-read stories this week. The Lincoln Project again claimed the top spot with its latest Trump takedown—“Mourning in Pennsylvania,” which puts a new twist on Ronald Reagan’s “Morning in America.”
Now that the holidays are in full swing, retailers are grappling with the issue of the big man in the red suit. Due to COVID-19 restrictions, Santa will not be coming to town at Macy’s this year, breaking with a nearly 160-year tradition of hosting the jolly one at its New York City flagship. Santaland, as Macy’s calls the visiting area, has been a boon to the brand, generating store traffic and sales. Yet other stores are attempting to make a visit with Saint Nick work—albeit with lots of restrictions and no laps. Bass Pro Shops and Cabela’s will use a glare-free protective barrier between families and Santa to offer free photos. Consumers will need to make online reservations for the privilege.
Which of these is a real product? (Answer at the bottom of this column.)