As Travel Industry Suffered, La Quinta CMO Learned to Take Risks

In a Q&A for Fast.Forward, Julie Cary Talks Mobile, Post-Recession Strategy

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Stretching marketing dollars became de rigueur for chief marketers in the midst of the recession. But with that frugality also came important lessons, such as the need for risk-taking in order to have greater impact with fewer resources.

No one recognizes that better than Julie Cary, exec VP-CMO, La Quinta Inns & Suites, who at the CMO Executive Summit in Dallas talked candidly about how, in the downturn, she came to realize just how much her business is driven -- or not driven -- by consumer confidence.

In a recent interview there for the Google and Wharton School of Business initiative called Fast.Forward, she also discussed the value of mobile for La Quinta and whether her approach to marketing will change as the economy turns around.

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