Walmart faces backlash over 'Impeach 45' clothing

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Walmart is in consumer crosshairs after shoppers discovered the retailer's line of "Impeach 45" apparel. As recently as Tuesday morning, the Bentonville, Ark.-based company was selling a line of adult t-shirts and baby onesies emblazoned with the slogan; as a result, supporters of President Trump are calling for a boycott of the chain, which has 5,000 stores in the U.S.

Credit: Illustration by Ad Age

Many users on Twitter voiced their outrage and encouraged the #boycottwalmart hashtag.

A Walmart spokeswoman did not return a request for comment.

While the 13 products, ranging in price from $11.95 to $24.90 were still searchable on Walmart's website on Tuesday morning, each individual item led consumers to a "Sorry…The page you are looking for couldn't be found" message. By midday Tuesday, however, the search term "Impeach 45" had zero results.

An inquiry to Old Glory, the Centerbrook, Conn.-based vendor responsible for the products, was not immediately returned. The line of apparel also sells on and through Old Glory's own website. Amazon did not return a request for comment.

Walmart has had similar issues with apparel before. In November, the chain came under fire for a t-shirt with the message "Rope. Tree. Journalist. SOME ASSEMBLY REQUIRED." Walmart eventually removed the shirt from its website.

Earlier this week, Walmart changed up its marketing leadership with the appointment of AmEx veteran Janey Whiteside as its first chief customer officer and Barbara Messing, formerly of TripAdvisor, as chief marketing officer—the first time an outsider, and a female, has held the position.

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