The Week Ahead: Comic-Con goes virtual and ‘Brandemonium’ takes over Cincinnati
What to watch for this week.
The Festival of Marketing begins today from London, with speakers including artist and producer Nile Rodgers, director Richard Curtis and CEO of McDonald’s U.K. Paul Pomroy. Full agenda of virtual sessions here.
Levi Strauss & Co. will report earnings for the third quarter ending Aug. 23. While the report will only include a small slice of back-to-school sales, it will offer a glimpse of how initiatives like a TikTok partnership to connect with young customers and moves to be more direct-to-consumer, are driving business for the brand. For its second quarter, Levi’s reported a 62 percent decline in revenue as it weathered pandemic-related closures.
Brandemonium, the virtual version of the annual Cincinnati-based marketing and branding conference, runs today and tomorrow. Speakers include Mastercard Chief Marketing Officer Raja Rajamannar, Amazon Alexa Evangelist Jeff Blankenburg, Skinnygirl CEO Bethenny Frankel and Nestle USA Head of Digital Innovation Orchid Bertelsen.
Tinuiti, an independent performance marketing agency, is hosting a one-day event of virtual presentations from brand experts. Scott Galloway, clinical professor of marketing at NYU Stern School of Business, kicks it off with a discussion on “how to squeeze the juice out of life.” Kory Marchisotto, chief marketing officer of e.l.f. Cosmetics, will lead a session called “Anything is (elf)ing Possible,” on her experience building a major cosmetics brand. Full agenda here.
It’s the last day of Advertising Week. Today’s sessions include Pinterest CMO Andréa Mallard and tidying expert Marie Kondo on “how to get inspired through the simple act of organizing life at home and online.”
New York Comic-Con begins today with an all-digital experience that includes a dedicated YouTube channel hosting live panels from brands such as DreamWorks Animation, Hulu and FX. Fans are encouraged to utilize YouTube’s live chat features and participate in Q&As.
Want to feel old? Today would have been John Lennon’s 80th birthday. Morrison Hotel Gallery is marking the moment with an exhibit called “In His Life” that can be browsed online or by appointment in Los Angeles or New York.