LAS VEGAS (AdAge.com) -- Look no further than Buddy Media CEO Michael Lazerow to see just how tight CES has become.
"I had to turn down a dinner with Ari Emanuel," he said about the Hollywood agent over breakfast at the Palazzo just before the start of the Consumer Electronics Show. "I had already committed to other things."
At CES, Buddy has lined up meetings with companies throughout the first day. "For us, CES is the digital-media-industry mecca," Mr. Lazerow said. He recounted how he first came to CES last year because one of Buddy Media's clients asked him to present to the full company. Now, he sees the value of CES to digital media startups.
"It gives us scale in terms of doing meetings," he said. "Instead of having to do like 10 road trips, we can bring clients and potential clients into our suite and present."
While Mr. Emanuel may not have gotten an audience this time around, Mr. Lazerow assures he's making every opportunity to meet with everyone he can. "It's all about getting time with people, and that's what CES is about," he said.