Kimberly-Clark at CES: 'This Is About Making Decisions Fast'

CMO Clive Sirkin On What Tech Has to do With Kleenex, Huggies

By Michael Learmonth. Published on January 07, 2014.

Kimberly-Clark makes household products like tissue, diapers and toilet paper, but CMO Clive Sirkin believes the company has a lot to gain from tech, which is why he made his first trip to the Consumer Electronics Show this year. We asked Mr. Sirkin (left) and global head of marketing and innovation Mayur Gupta on what they hope to take away from Vegas.

In this article:

Michael Learmonth

Michael covers the intersection of technology, media and marketing, including Google, Facebook, Twitter and AOL. He edits the Digital section of AdAge.com and oversees editions of Ad Age's Digital Conference in New York and San Francisco. He joined Advertising Age in 2008 after working at Silicon Alley Insider, Variety, Reuters and The Industry Standard.

Follow View all articles by this author

Kimberly-Clark at CES: 'This Is About Making Decisions Fast'

Most Popular

Geico cuts marketing staff, puts media account in review

Agencies are struggling to get employees back into the office

Current TikTok trends that brands can follow

WHAT TO READ NEXT

CES 2022—the top 3 innovation trends for marketers

CES 2022—Brand and marketer updates from annual tech event

CES diary—A day on the ground in Vegas

CES 2022—What it’s like to be here in person

CES to spotlight electric vehicle surge

4 technological leaps brands could actually use from CES

Watch: L'Oréal's incubator chief on the future of beauty tech

CES Daily: New adventures in the new normal