Kimberly-Clark at CES: 'This Is About Making Decisions Fast'

CMO Clive Sirkin On What Tech Has to do With Kleenex, Huggies

By Michael Learmonth. Published on January 07, 2014.

Kimberly-Clark makes household products like tissue, diapers and toilet paper, but CMO Clive Sirkin believes the company has a lot to gain from tech, which is why he made his first trip to the Consumer Electronics Show this year. We asked Mr. Sirkin (left) and global head of marketing and innovation Mayur Gupta on what they hope to take away from Vegas.

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Michael Learmonth

Michael covers the intersection of technology, media and marketing, including Google, Facebook, Twitter and AOL. He edits the Digital section of AdAge.com and oversees editions of Ad Age's Digital Conference in New York and San Francisco. He joined Advertising Age in 2008 after working at Silicon Alley Insider, Variety, Reuters and The Industry Standard.

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Kimberly-Clark at CES: 'This Is About Making Decisions Fast'

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