4G Approaching: Why Mobile Is About to Control Your Life

Downloading a Movie in About a Minute ... On Your Phone

By Published on .

Advertising Age Embedded Player

More 2010 Consumer Electronics Show Coverage:
Latest E-Readers Come From Samsung, Lacking A Little Content
Samsung Comes to Market with Google Books, But Promising More Soon
Future of TV: Microsoft's Ballmer Sees Content Everywhere
CEO Hopes to Move Early Adopting Practice to Mainstream
10 Meaningful CES Trends That Won't Stay in Vegas
Can't Make the Show? Ad Age Previews What the Chatter Will Be About
LAS VEGAS (AdAge.com) -- We stopped by the LG Electronics booth at the Consumer Electronics Show in Las Vegas to talk to Josh Lovison, practice lead for gaming and mobile at IPG's Emerging Media Lab. For all the talk about 3-D TVs, widgets, e-readers and tablets, Mr. Lovison thinks the most disruptive technology on display at CES is one that has been talked about a long time, but is quickly coming to fruition: 4G mobile networks.

Think: downloading an entire movie to your phone (and wirelessly piping it to your TV) in a minute. LG and Verizon Communications demonstrated 4G, which will be available in 30 markets by the end of 2010. Mr. Lovison broke down what it means for consumers and for marketers.

Most Popular
In this article: