LG's vision for the connected home will let users receive text
alerts about running low on milk or the time left in the washing
machine cycle. You might even text the LG Hom-Bot Robot Vacuum when
you're almost home from work so it returns to its base and gets out
of your way.
For marketers, connected homes with user profiles could give
them the ability to target advertising to individual members of the
household. Brands can also make recommendations on products based
on usage -- when a printer is running out of ink, for example, or
when a lamp needs a new light bulb. Mr. Gotlieb predicted that for
many products, eventually the "brick and mortar shelf won't exist
any more."
Wearables
Wearables were a major theme at CES, helping to fuel a 40%
increase in the space occupied by fitness related products,
according to Mr. Gotlieb. There were plenty of grumbles about
current designs to be heard from attendees but optimism about the
future too. "Wearables aren't ready for prime-time," Mr. Gotlieb
told one tour. "They will absolutely change your life in three
years."
Donning his own Google Glass set, Mr. Gotlieb said the question
was whether consumers who get used to wearables will miss them when
they take the devices off. He said he does miss Google Glass that
way.
Autos
After years of trying to do everything themselves, automakers
have finally begun to do deals with outside companies for dashboard
apps and navigation, setting off a race between Google and Apple to
tie up the big companies and offer consumers new benefits. And
General Motors,
Honda, Audi, Hyundai, Google and chip maker Nvidia
have formed the Open Automotive Alliance, which will work with the
National Highway Traffic Safety Administration to create an
industry standard for connected cars and in-car mobile app
ecosystems.
Lexus and Audi used CES to tout their latest advances in
self-driving cars, while GM described weather and music apps for
its dashboard and plans to begin building 4G LTE hotspots into its
vehicles.
"The car is likely to become your most powerful mobile device,"
Mr. Gotlieb said.