TBWA/Chiat/Day, Grey, Expand; CP&B's Domino's Team Departs
TBWA/Chiat/Day Los Angeles has promoted Worldwide Creative Director Renato Fernandez to executive creative director, and Associate Creative Director Doug Menezes to creative director.
Fernandez has been with TBWA/Chiat/Day Los Angeles since 2011, when he relocated with his family from Brazil. He has worked on Adidas' World Cup campaign and later led all global projects. He is credited for Gatorade's farewell films for retiring athletes Derek Jeter "Made in New York," Abby Wombach "Forget Me," and Peyton Manning "Dear Peyton," and the brand's latest global push "Don't Go Down" featuring Lionel Messi. While still in Brazil, he worked at Almap/BBDO on brands including Volkswagen, Gatorade and Havaianas.
Menezes came to TBWA/Chiat/Day in 2013 as a digital design director. Before that, he was an associate design director with CP&B in Miami, and also worked in digital design for Xishe and Wunderman in Dubai, UAE. Like Fernandez, Menezes is a native of Brazil, and was an art director at several agencies in Brazil.
Cutwater has added Associate Creative Director Aaron Sanchez and Art Director Nathan Lewis. Sanchez was an associate creative director at DDB California, working on Clorox and Qualcomm. He later spent three years at CP&B where we worked on the Xbox One launch, Domino's, Infiniti, Kraft and Microsoft, as well as clients within the agency's product innovation group. Before moving to the agency side, he spent five years with GE, where he was a part of the CLP marketing training program.
Grey Canada has made several new additions including Joel Arbez and James Ansley, who will be the agency's co-executive creative directors. Overseeing all Toronto-based accounts, they'll run the office's creative production, digital and social teams.
Arbez joined Grey Canada at the beginning of January. He has worked on brands including Volvo, Salvation Army, Metrolinx and Brown Forman's tequila portfolio. Ansley has been at Grey Canada since 2011. Throughout his career, he has worked on brands such as Jeep, Pepsi, RBC, Infiniti, Visa, Salvation Army and Procter & Gamble.
Darlene Remlinger was appointed president of Grey Toronto. She has worked on Moms Demand Action, Post Foods and Ovarian Cancer Canada, as well as PepsiCo, GlaxoSmithKline, Brown Forman, P&G and Post Foods.
Six CP&B staffers who were key figures on the agency's Domino's account have departed the shop: VP-ECD Matt Talbot, VP-CD Andrew Lincoln, VP-Executive Integrated Producer Stafford Bosak, VP-Executive Creative Technology Director Harold Jones as well as VP-Account Directors Alex Guerri and Evan Russack.
"We are very grateful to Matt, Andrew, Al, Evan, Stafford and Harold for all of their contributions to CP+B and congratulate them on the launch of their new venture," the agency said in a statement. "Our culture embraces creative thinking, invention and an entrepreneurial spirit. This is the DNA of what has made CP&B one of the most desirable places for creative thinkers to thrive for decades but also means that many of our people ultimately go on to form their own businesses."
The agency said that Managing Director Devin Reiter, Chief Creative Officer Ralph Watson and EVP- Executive Creative Director Tony Calcao and the rest of the agency's integrated team will continue to run the account.
Domino's also issued a statement: "We wish that team the best of luck. As for us, the account leadership at CP&B remains the same, and as strong as ever. On our side, our advertising team remains the same, also as strong as ever. We will move forward."
CP&B Los Angeles has added Associate Creative Director Carmen Gomez to work on the Infiniti global account. She previously spent three years with TBWA Chiat Day Los Angeles as an integrated senior creative. In that role, worked on brands including Nissan, The Grammys and Gatorade. In her experience, she also launched TBWA Chia tDay's Mexico City office as creative department lead. She has also held creative positions at Ogilvy & Mather México, Gibert DDB/S2 and Terán TBWA.
Creative Director Wong Sen Kiat and Creative Director of Art & Design Ng Teck Yew have been hired by Malaysian creative shop Saatchi & Saatchi Arachnid. Wong Sen Kiat led the Digi creative team at Naga DDB for five years, after stints at Leo Burnett, BBDO, Publicis and JWT.
Ng Teck Yew previously worked at The One Academy, following his time at Wieden & Kennedy Shanghai and Agenda Kuala Lumpur. He was most recently the creative group head at McCann Worldgroup Kuala Lumpur. Ng is also an artist, who has created furniture and home décor accessories.