Apelbaum Leaves VML for Google, Bonner Appointed D&AD President and More
Suzana Apelbaum has moved to Google as a creative director in the New York office, just a few months after joining VML, a digital marketing agency that is part of Y&R, as creative director in January 2014. Apelbaum started her career as a digital creative director at ad agencies in her native Brazil and moved to New York from Sao Paulo in 2010. In the U.S., she was executive creative director of StrawberryFrog, then creative director at Anomaly.
D&AD named Mark Bonner, founder and co-creative director of GBH, as president of the London-based awards organization for the upcoming year. Bonner (pictured with D&AD chief executive Tim Lindsay) began his career with a D&AD New Blood Yellow Pencil, earned as a Kingston University student in 1991. He co-founded creative design agency GBH in 1999. D&AD also added seven new trustees to its board: Rosie Bardales, executive creative director and partner, BETC London; Harriet Devoy, creative director of design, marketing communications, at Apple Europe Middle East and Africa; Thomas Fitzmaurice, junior designer at Interbrand; Dan Germain, global head of brand and creative, Innocent; Andrew Lawrence, creative director, Elmwood; Nils Leonard, chief creative officer, Grey London and Steve Vranakis, executive creative director, Google Creative Lab.
BETC Paris has hired Jasmine Loignon as integrated creative director. She was most recently creative director at Sid Lee in Amsterdam where her clients included Absolut, Adidas, Nivea and Red Bull. Prior to that she was at Mother London, where her work included the global Coca-Cola Olympics "Move to the Beat" campaign. She has also worked at Sid Lee Montreal and Moment Factory.
WPP-owned marketing agency Geometry Global Japan has appointed Masato Mitsudera as head of creative, based in Tokyo. Mitsudera moves from Beacon Communications K.K., where he had been executive creative director since 2012, winning the Promo and Activation Grand Prix and a PR gold at the Cannes Lion International Festival of Creativity for his work on a campaign for Yubari City. He started his career at Yomiko Advertising, moving to Beacon in 2003.
Vermont-based marketing firm KSV has hired Patrick McHugh as executive creative director. Most recently, McHugh led a team at Razorfish that conceived and developed #UseMeLeaveMe "tweeting bikes" at SXSW Interactive. He has worked at agencies including Leo Burnett, Y&R, and Goodby, Silverstein & Partners. At KSV, McHugh will oversee clients including National Grid, Mass Save, State Street Corporation, State Street Global Advisors, and Nellie's Cage Free Eggs.