Deutsch LA has hired Mathias Appelblad as its
first digital executive creative director. Appelblad (center, with
Winston Binch, chief digital officer at Deutsch, left and Mark
Hunter, chief creative officer, right) is known for his work on
"IKEA's Dream Kitchen for
Everyone", while he was interactive creative director at
Swedish agency Forsman & Bodenfors in 2007. He joins Deutsch LA
from BBDO NY, where he has been executive creative director and
director of innovation since 2010, and served on its board of
directors. He has also worked on brands such as AT&T, FedEx,
HBO, GE, Gillette and Volvo. His campaign for the Volvo XC90
garnered a Cyber Grand Prix at Cannes.
Ogilvy & Mather has elected Steve Simpson, chief creative officer of O&M North America, as one of 12 new Worldwide Board members. The agency announced a significant expansion of the Board "to include a more diverse and youthful group of leadership", as well as promoting Carla Hendra, chairman of OgilvyRED, the agency's global strategy and innovation practice, to vice chairman of the Board, a newly created position.