BBH launched global brand invention company ZAG with former Unilever global brand director Neil Munn as chief executive officer. Munn joins BBH founder Nigel Bogle in steering the venture, which aims to create and build new brands to be either licensed or sold with revenue sharing. ... Publicis acquired Duval Guillaume, Belgium's largest independent agency. Duval Guillaume has six operating companies and subsidiaries, offices in Brussels, Antwerp, Paris and New York and 200 employees that will continue autonomous operation and retain the Duval Guillaume name. ... Sandwick Films signed director Simon Blake, formerly of Chelsea Pictures, along with his longtime producer Marcello Bue. ... Roses Are Blue/LA signed gaming-centric director Keith Schofield. ... New York's Pure named Wendy Brovetto, previously with Saucer Attack, executive producer. ... With Shelley Rosen as founder and chief executive officer, Airlift Ideas launched in Chicago. ... Arnold Boston promoted Michelle Leotta to art director and Dmitri Cavander to creative director. ... Jacksonville's St. John & Partners hired Jonathan Reed, formerly of Wildfire Agency in Winston Salem, N.C., as an art director. ... WestWayne announced the hiring of Alan Blount, formerly with BellSouth, as executive vice president of direct marketing, a position the agency created in their Atlanta office.