One Big Agency launches in Amsterdam

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Dutch advertising vets Erik Wünsch and Peggy Stein have teamed with brand veteran Colin Lyon to launch a new Amsterdam shop, One Big Agency.

One Big Agency bills itself as a business development and brand communications firm. Between them, the founders bring decades of experience to the new venture. Creative partner Wünsch, a member of the Dutch Advertising Hall of Fame, was most recently fromer owner/partner at the multiawarded independent agency S-W-H and also served as CD of DDB Amsterdam for seven years. Peggy Stein, who will serve as strategic partner, is a 28-year creative vet who also co-founded Bureau Pindakaas, where she serves as strategic and creative director. She is also director of the Miami Ad School in Amsterdam.

Serving as managing partner/CEO is Colin Lyon, also co-founder of Blender57, a brand creation company. Lyon had key brand management roles at Nike, where he worked for ten years and held various posts including that of business director for the brand's global football apparel business. Lyon also worked as teh SVP at the Global Brands Group, where he led global merchandising and product creation strategy for brands like FIFA, for which he created a sports lifestyle platform and global licensed merchandise strategy for the 2010 FIFA World Cup in South Africa.

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