SapientNitro has
rehired Jeff Collins as creative director,
experience design, based in its New York office. Collins originally
joined SapientNitro in 2004, working in the London office as a
creative director, but left towork as a client at UK mobile brand
Orange as head of user experience for e-commerce. In his new role,
he will be responsible for developing and overseeing experience
design capabilities, reporting to executive creative director,
Christian Waitzinger.
Collins rejoins SapientNitro, Heuer named MD at Big Spaceship and more

Brooklyn creative agency Big Spaceship has promoted Ranae
Heuer to the role of managing director. Heuer has spent
four years leading Big Spaceship's client service and production
teams, and has been closely involved in the agency's work for
Google, Wrigley and Chobani. Before joining the agency, Heuer
worked at agencies including Organic, Wunderman, and
JWT managing digital
programs for Bank of America,
Martha Stewart, Unilever,
Chrysler, Ford, and
others.

Branding and ad agency SelectNY has appointed Fredrik
Peterhoff as executive creative director, a new position.
He will report directly to Olivier van Doorne, SelectNY's worldwide
creative director, and will be based in the agency''s Los Angeles
office. Peterhoff has more than 15 years of experience across
fashion, luxury, beauty and lifestyle brands and most recently
served as creative director of photography for retailer
Anthropologie. Previously, he led his own agency, Peterhoffs, where
he produced campaigns for brands such as Eli Tahari, Jessica
Simpson, Bloomingdale's and Lord & Taylor. He has also worked
for agencies including MD70 and for BCBG Max Azria Group.

WPP Digital company Possible has promoted Lucas Peon to the position of chief creative officer, Cincinnati. Peon previously served as executive creative director, where he led the creative teams for the firm's portfolio of P&G business including the Febreze, Vicks and Bounty brands. In his new role, Peon will provide creative oversight for all clients serviced out of the Cincinnati office, which, in addition to P&G, include new client Gorilla Glue and ConAgra Foods' OrvilleRedenbacher, Hunt's and Marie Callender brands. Previous to Possible, Peon worked at Miami's True Digital / True Pictures as a creative director and film director, as well as in his native Argentina and in France.