Collins rejoins SapientNitro, Heuer named MD at Big Spaceship and more

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SapientNitro has rehired Jeff Collins as creative director, experience design, based in its New York office. Collins originally joined SapientNitro in 2004, working in the London office as a creative director, but left towork as a client at UK mobile brand Orange as head of user experience for e-commerce. In his new role, he will be responsible for developing and overseeing experience design capabilities, reporting to executive creative director, Christian Waitzinger.

Brooklyn creative agency Big Spaceship has promoted Ranae Heuer to the role of managing director. Heuer has spent four years leading Big Spaceship's client service and production teams, and has been closely involved in the agency's work for Google, Wrigley and Chobani. Before joining the agency, Heuer worked at agencies including Organic, Wunderman, and JWT managing digital programs for Bank of America, Martha Stewart, Unilever, Chrysler, Ford, and others.

Branding and ad agency SelectNY has appointed Fredrik Peterhoff as executive creative director, a new position. He will report directly to Olivier van Doorne, SelectNY's worldwide creative director, and will be based in the agency''s Los Angeles office. Peterhoff has more than 15 years of experience across fashion, luxury, beauty and lifestyle brands and most recently served as creative director of photography for retailer Anthropologie. Previously, he led his own agency, Peterhoffs, where he produced campaigns for brands such as Eli Tahari, Jessica Simpson, Bloomingdale's and Lord & Taylor. He has also worked for agencies including MD70 and for BCBG Max Azria Group.

WPP Digital company Possible has promoted Lucas Peon to the position of chief creative officer, Cincinnati. Peon previously served as executive creative director, where he led the creative teams for the firm's portfolio of P&G business including the Febreze, Vicks and Bounty brands. In his new role, Peon will provide creative oversight for all clients serviced out of the Cincinnati office, which, in addition to P&G, include new client Gorilla Glue and ConAgra Foods' OrvilleRedenbacher, Hunt's and Marie Callender brands. Previous to Possible, Peon worked at Miami's True Digital / True Pictures as a creative director and film director, as well as in his native Argentina and in France.
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