Patrik Bergh Joins Superlounge, Rascal Signs Pearson and More
Swedish director Patrik Bergh has joined Superlounge for exclusive U.S. spot representation. Bergh is known for work for clients such as Google, Volkswagen, Nissan, Honda, and the BBC. His 20-minute road movie, "Exit," commissioned by Nissan and created via TBWA, was featured on the Box Set Series 4 of the TV show "24." Prior to joining Superlounge, Bergh was repped by B-Reel and, before that, Partizan. He is represented in the U.K. by 76 Ltd.
Rascal Films has signed director Jonathan Pearson for exclusive North American representation. This past year, Pearson's work for The Pilion Trust campaign "F**k The Poor" has garnered awards at Cannes, Clios, D&AD, the One Show, BTAA and Creative Circle. His other projects include Unicef's "Violence Vaccine," Mercedes "If," and National Geographic's "Beyond Magic." He created and directed Channel 4's BAFTA winning television drama "Run" in 2013.
Production collective Th1ng Group ("Thing One") has signed Stockholm-based directorial group Happycamper for U.S. representation. Happycamper, known for animation and integrated live action/animation, was recently acquired by animation studio Magoo, and now consists of president and executive producer Anders Tornquist; head director, Andrés Rosas Hott; and Henrik Jernberg, executive producer of Magoo, who will liaise between the two groups. The group's work has included a series of spots for China Mobile, a piece for RWE that won bronze at both the LIA and Epica awards, and a commercial for Ikea.
Director Jeff Aron Lable has signed with Superlounge for exclusive U.S. spot representation. His work has included Discounthotels.com spot "Eggheads," work for Pepsi and Toyota, and a spot for Natural Market depicting a woman giving birth to a full-grown man. Recent projects include five spots for Clorox via DDB. Previously, Lable was with Go Film and Knickerbocker Glory. He continues to be repped by Suneeva in Canada.
Music and Strategy (MAS) has appointed Gabe McDonough as executive producer. McDonough began his career working at a Chicago record label and concert venue, before being hired by DDB. He later directed music operations at Leo Burnett and TBWA/Chiat/Day's Media Arts Lab. He has worked with brands such as Apple, Samsung, McDonald's, Allstate and Kellogg's, and has won awards including one of the Five Best Ad Songs of All Time (Billboard). He recently collaborated with Team Detroit on Ford's 2015 Edge campaign, sourcing the Rachel Platten track "Fight Song."
Radical.Media has signed Toronto-based artist, writer and film director Christopher Hutsul for commercial representation. Hutsul, who moves over from Park Pictures, has shot commercials for the likes of Ikea, ING, Toyota, Nike, Kia, and Skoda. He was featured at Cannes in 2009 in the New Director's Showcase for his work on a film celebrating the 25th anniversary of the Nike Air Force One shoe.
New York Times food photographer Andrew Scrivani has signed with bi-coastal production company, The Artists Company, for commercials. Scrivani has been photographing for the NY Times food section since 2002 and is also known for his blog Making Sunday Sauce and Instagram presence. His first commercial project with The Artists company is a spot for celebrity cook/Iron Chef contestant, Hong Thaimee, for her East Village Thai restaurant NGAM.
Los Angeles-based Office of Development & Design (ODD) has added British creative director team Territory to its roster, on the heels of "Avengers: The Age of Ultron," for which they designed & created graphics. David Sheldon-Hicks and Nick Glover of Territory have worked with global agencies such as Grey, Mother, VCCP, Saatchi & Saatchi, Adam & Eve/DDB and JWT. Recent commercial work includes digital films for Virgin Atlantic showcasing its Boeing 787 Dreamliner.
Director Niall Downing has returned to the U.K.'s 2AM Films after leaving to join Partizan in 2009. Downing's work includes spots for Pokerstars, Muller, Seat, Santander bank and a charity promotional film for Jamie Oliver's "Food Revolution Day." He started his career writing and directing Jamie Oliver's show "The Naked Chef" and working on TV show "Grand Designs."
ArsenalFX Founder Mark Leiss has launched Santa Monica, California-based content creation studio ArsenalCreative with executive creative director Kaan Atilla and executive producer Cortney Haile. ArsenalCreative will specialize in design, branding, animation, and visual effects. Atilla, formerly of Mirada and Motion Theory, has worked on commercial projects for brands such as IBM, Nike, Lexus, HP, and Hershey's; Haile moves over from ArsenalFX and has worked with the likes of Amazon, Beats by Dre, Microsoft, and Samsung.