Czar.US Signs Lee and Dan

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Lee and Dan -- the U.K. creative team who recently caused a viral frenzy with an unauthorized Volkswagen ad in which a suicide-bomber is undone by his own Polo -- have signed with Czar for U.S. representation according to Czar.US executive producer Steve Shore. "They know how to promote themselves, their work is really smart and they obviously have a sophisticated approach to the web," says Shore, noting that the pair racked up some 12 million hits on their website in the wake of the VW controversy. "I love that you couldn't pick up a newspaper anywhere in the world last week without reading about them." Shore says the team makes sense with the rest of Czar's roster, which includes other directors who have come up through the viral ranks, such as stop-motion animator PES and the New York-based directing team Honest.
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