Digital agency AvatarLabs has hired Anette Hughes as creative director. She comes to AvatarLabs after previously serving as vice president of interactive at The Cimarron Group and creative director at Crew where she worked on a variety of theatrical campaigns including several for the Harry Potter franchise, Avatar, Wall-E, and more. Hughes also served as creative director at Warner Bros. Online for eight years. AvatarLabs is best known for developing digital campaigns for films including Fox's Avatar, Warner Bros.' The Dark Knight, several of the films in the Harry Potter franchise, Lionsgate's The Hunger Games, Disney's The Avengers and multiple films in the Pirates of the Caribbean franchise. Its work has included developing websites, online advertising, social and viral marketing, mobile apps, games, motion graphics, digital marketing strategy and content production.

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Independent creative agency David&Goliath has appointed Chris Robertson to the role of digital creative director. He will work across digital clients including Kia, California Lottery and Universal Studios Hollywood, reporting to Colin Jeffery, executive creative director at the California agency. Most recently, Robertson was based in Dubai working for JWT as creative director. He has also worked at agencies such as Arnold, McKinney and Deutsch, creating work for brands like for Audi, ESPN, McDonalds, Kraft, and HBSC.
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San Francisco agency MUH-TAY-ZIK | HOF-FER has hired Stevan Chavez as art director. Chavez worked most recently as art director with Wexley School for Girls, most notably on Rainier Beer's "Restore the R" campaign. He studied art direction at Atlanta's The Creative Circus before joining Wexley.