Santa Monica-based motion graphics company Fuel has announced that it will open an office in New York on Sept. 30. Fuel/New York will be headed by creative director Richard Eng -- who was most recently a senior designer and animator at Troika Design -- and executive producer Leelee Groome, who was formerly a senior producer at Grey/N.Y. ... John Rubino, former manager of the branding and graphic design practice at architecture and design firm NBBJ, has been named managing director at Seattle agency Hadley Green Creates. ... Ann Zagaroli, formerly with New York's Sacred Noise, has joined bicoastal design company Brand New School as in-house East Coast sales rep. ... Katie Ward has been named West Coast rep for editorial house Inside Out and music company Ten Music. Ward will also rep Inside Out in the Midwest.