Bobby Hershfield, the Mother New York creative whose work has included Target's Kaleidoscopic Fashion Spectacular, has left the agency to join social engagement agency SS+K as partner and its chief creative officer.
Hershfield replaces SS+K's former CCO, Kash Sree, who left the agency earlier this year. The agency is known for its work on Obama's 2008 presidential campaign. Other clients have included GM, JC Penney, Kraft, Pfizer, Honest Tea and the Lance Armstrong Foundation's Livestrong initiative.
As well as the Target Kaleidoscopic Fashion Spectacular, which was named one of TED's Ads Worth Spreading in 2011, Hershfield has worked on campaigns including Target's "Little Marina", which was named Best of Show in the 2012 One Show, and Sega's "Beta-7", named one of Ad Age's top 10 campaigns of 2000. He has also developed work for brands such as CNN, Johnson & Johnson, Dell, Sugar in the Raw and Sweet 'N Low.
Hershfield began his career in 1993 at Chiat/Day as an account manager before moving into copywriting while working at Wieden + Kennedy. He moved to Ogilvy to work on Yahoo! and IBM before joining Mother. In addition to the One Show and TED, Hershfield's work has been awarded by the Clios, including the Grand Clio, D&AD, Cannes, Yahoo! Big Idea Chair Awards, the Art Director's Club, Communication Arts, the Andy's and AICP.
"Mother is an incredible agency with incredible people, but this simply was an opportunity I couldn't pass up," said Hershfield in a statement. "I'm so impressed with everything SS+K believes in and wants to accomplish, and in a strange way, I feel all roads just sort of led me right here."