Lea Ladera has joined McCann Erickson in New York as executive creative director. Ladera was previously a creative director at Saatchi & Saatchi New York. Her campaigns have included the 2014 launch of American Express' Everyday Card, starring Tiny Fey, and earlier work for Macy's which included co-producing a one-hour TLC special. She has also worked on Coca-Cola, McDonald's, HP, Delta Airlines, Procter & Gamble, Unilever and General Mills. Before Saatchi, she worked at Ogilvy, JWT and Goodby Silverstein & Partners.
Ladera Moves to McCann NY, TBWA Hires LeSieur and More
TBWA/Chiat/Day LA hired Tanya LeSieur as chief production officer and Mark Sloan as director of design. LeSieur, who will also be part of the agency's management team, has over 15 years of integrated production experience. She joins from Saatchi & Saatchi New York, where she hd been chief production officer since 2013. Before that, she was director of integrated production at Saatchi & Saatchi's Los Angeles office for four years, and executive producer at Goodby, Silverstein & Partners for ten years. Sloan was most recently creative director at Quiksilver in Huntington Beach, Calif., and prior to that was executive creative director at Anomaly in Amsterdam. He has also worked as head of design at Wieden & Kennedy Amsterdam, and spent a year as an associate creative director at TBWA/Media Arts Lab working on the iPhone 4S.
Pereira & O'Dell has promoted Jonathan Woytek to executive creative director on the West Coast. Woytek will oversee the agency's creative work on the West Coast for clients such as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts and the Ad Council. He joined Pereira & O'Dell in 2010 and has worked on projects including Skype's "Stay Together" campaign and the Lego/DC Super Hero Movie Maker app.
Lapiz, Leo Burnett's Chicago-based U.S. Hispanic shop, has appointed Carlos la Murad as creative director. Murad will lead creative direction for brands including Purina Latin America, Kellogg's, Mexico Tourism Board and Nintendo, among others. He joins Lapiz after five years at WMcCann São Paulo as creative director and head of art. He began his career at Leo Burnett Tailor Made São Paulo as an art director and has also worked in Leo Burnett's Lisbon and Colombia offices. He will report to Lapiz SVP, executive creative director Fabio Seidl, with whom he previously worked in São Paulo.
BBH Los Angeles has made two new creative hires. Peter Albores joins the team as creative director and Kristian Grove Moller as associate creative director. Albores comes from BBDO New York, where he had been a creative director/copywriter since 2010. His work there included AT&T's "Anti-Texting" campaign, which brought together the four major American telecom carriers and included the Werner Herzog documentary "From One Second to the Next." Prior to BBDO, he was at 180 Amsterdam, Saatchi & Saatchi New York, and Goodby Silverstein & Partners in San Francisco. Grove Moller joins BBH after three years at David & Goliath, where he worked on Kia. Prior to that,she freelanced at agencies including Sid Lee, Naked, In2Media and Thank You.
New York-based design agency Hush has appointed Katie Hepp director of production and Ivan Safrin lead creative technologist. Hepp has worked at agencies including StrawberryFrog and the Barbarian Group, where she led production for GE. Safrin's career includes working as senior developer at R/GA on the Nike account, where he designed and developed the NIKEiD digital platform, and leading a team of developers at Local Projects, creating software for the 9/11 Museum among other projects.