Lars Bastholm Appointed CCO at Cheil USA

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Former Ogilvy North America Chief Digital Creative Officer/N.Y. CCO Lars Bastholm has found a new home as Chief Creative Officer at Cheil . Cheil The Americas CEO Buz Sawyer appointed Bastholm to the newly created position. Bastholm will start in the post on January 2, 2012, reporting to Sawyer. Bastholm will be based in New York and will partner with newly appointed Cheil USA CEO Dave Weaver, former President of Cheil 's One Agency. The pair will partner to relaunch Cheil 's One Agency as Cheil Worldwide's new U.S. flagship, Cheil USA. Bastholm's task will be to establish the new flagship as a center of creative excellence and elevate integration across the Cheil Americas network offices, including Central America, Brazil, Canada and Mexico.

Bastholm reappears on the scene after a mutual parting of ways with Ogilvy in April. He had served at the agency for two years, on clients like IKEA and American Express. The three-time Cannes Cyber Lion winner and former Cyber Jury President had joined from AKQA with much fanfare, having been a major digital coup for the WPP shop.

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