'Magnetic Collaborative' Launches; CP+B promotes Nikolaidis and More

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A team of former agency and production executives have launched Magnetic Collaborative, a New York-based experiential and live-event venture. They are Rick Cathe, the former president of Rathe Productions, Brian Schultz, formerly of R/GA and CP+B, Geoff Renaud, the CEO of Radar Entertainment and Glenn Marck, the owner of Jack Russell Group. The new agency has been in soft operation since late 2012, and its first clients include Samsung, Google, Citigroup and HBO. For Google, the shop has already produced a Chromebook Times Square takeover, and it also worked with HBO on a Boardwalk Empire campaign that outfitted a fleet of 1920s vehicles to be used as cabs.

CP+B has promoted Ryan Nikolaidis to associate director, physical computing. Nikolaidis, who is based in CP+B's Boulder office, joined the agency in 2011 as an interactive developer. He founded and now directs CP+B's Physical Computing "MixedReality Lab", whose experiments include the beat-detecting Jell-O Jiggle-It iPhone app and the Nutcracker 5000, a web-enabled electromechanical pneumatic snow cannon. In his new role, Nikolaidis will work across CP+B's clients and on internal projects, including expanding the agency's use of 3D printing. Prior to CP+B, he developed iPhone apps for ZOOZ Mobile and worked as a research scientist in the development of Shimon, the world's first perceptual and improvisational robotic marimba player.

Santa Monica-based creative agency Enso has hired Wei Wei Dong as senior art director and Matthew Carey as senior copywriter. The duo have worked together previously at W+L Shanghai. Dong, left started her advertising career at TBWA Shanghai and Bates Asia handling accounts like Absolut Vodka and Heineken. She helped establish and grow the W+K Shanghai office from its beginnings in 2005 working for clients such as Nike, Starbucks, Coke and various W+K art projects. She is also an artist, and in 2009, she co curated and produced the "JellyGen China Design Now" art exhibition for Studio J in Portland, which introduced works from over 40 of China's young artists to the US.

Before joining Enso, Carey, left, began off his career at W+K Portland creating work for brands like Nike, Heineken, EA, MTV, and Old Spice before joining W+K Shanghai. He has composed music for the likes of Wikipedia, TEDxShanghai, Gus Van Sant and the Guggenheim; directed short films for SXSW, Converse, and MTV; and shown his musical and interactive artwork in galleries in North America and Asia.

Las Vegas-based agency has appointed Schuyler Vanden Bergh to take over as creative director on the Las Vegas Convention and Visitors Authority account. Previously, he worked at TWBA Chiat Day, where he handled Nissan/Infiniti, Energizer and XM Satellite Radio; Team One, where he handled Lexus and FlexJet; and Vitro, where he handled ASICS sportswear.

Young & Laramore, the Indianopolis-based ad agency, has hired Jake Hamilton and Eric Forseth as web developer and writer, respectively. Hamilton was previously working freelance, while Forseth is a recent graduate of the Miami Ad School. Both positions are new at the shop and effective immediately.
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