Jennifer Lederman has joined Blue Rock as vice president,
managing director of its New York office, replacing Cara Cutrone,
who recently left to join Spontaneous. She will lead the creative
editorial roster and manage the production team as well as
overseeing client/account relationships. Previous to joining
BlueRock, Lederman was the national managing director at Red Car.
She was also the driving force behind Redhead, Red Car's design and
visual effects division.
Mass Market, the visual effects, design and animation studio, has added 12 new staff to its team. They include creative directors Jens Mebes and Andreas Berner, who have directed new Jim Beam spot The Chase for Strawberry Frog. Mebes was previously with Imaginary Forces, Stardust, Eyeball and Motion Theory while Berner was formerly with Psyop, Imaginary Forces and Eyebeam. The other new hires include David Parker, formerly at The Mill, as VFX supervisor/creative director, and Chris Sage, formerly at Luma Pictures, who joins as head of 3D.