Southfield, Michigan's Doner added Bill Karl as creative director, working on the Expedia.com and Mazda accounts. ... Los Angeles' Rock Fight added director Matt Smukler, formerly represented by Epoch Films, to its roster. ... Atlanta's WestWayne added Julianne Coulton in the newly created position of media director. ... London's Passion Pictures and U.S.-based production company Hornet formed an alliance giving Hornet directors full European representation through Passion. ... Minneapolis- and Los Angeles-based Brahmstedt White Noise added two composers, Justin Asher in Los Angeles and Annie Holoien in Minneapolis. ... Philadelphia's Concrete Pictures hired Sam Schoemann as vice president of client development, to work out of Concrete's Santa Monica office. ...CineConcepto America added Gustavo Garzon for representation in the U.S. Hispanic market.