Movers from Mother New York, AKQA, Tribal DDB, Jump and more

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Mother New York has promoted Bobby Hershfield to creative director. Hershfield, who will report to founding partner Paul Malmstrom, has been with Mother since 2007. He recently led the agency's successful creative pitch for Tanqueray, as well as working on brands including J&J, Cumberland Packaging and Target.

AKQA has hired Thais Lima as associate creative director. Lima, who will report to Rei Inamoto, chief creative officer, was most recently senior creative director at Poke, but worked at AKQA as an art director earlier in her career.

Naked Communications has appointed Carla Serrano, currently chief strategy officer, TBWAChiatDay, as partner, based in its New York office. A veteran planner who has also held the role of president at Berlin Cameron United, Serrano will work alongside Naked partners Paul Woolmington and Neal Davies, as a key part of the leadership team.

Production company Rabbit has signed directing collective Black Swan, a group led by partner and creative director Nick Losq. Its first project will be a web film, Republic of Gamers, for ASUS out of MRM Worldwide.

John Streit joins Tribal DDB, London, as head of technology, replacing Matt Oxley, who was promoted to head of creative technology across DDB UK in November. Streit was formerly head of delivery at Agency Republic.

Editorial company Jump has recruited hybrid producer Damon Webster as executive producer for its L.A. office. Webster is a veteran of the production world and has worked with range of agencies. Prior to joining Jump he was a freelance producer. Previously, Webster was head of production at Saatchi & Saatchi L.A. Webster was also a longtime freelance producer on the production side. He is also the founder of

Moroch Partners, Dallas has hired Kevin Sutton as group creative director. He joins Moroch from Commerce House, where he was executive creative director, and will report to Bob Shallcross, executive creative director.

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